Wine Enthusiast - Holiday 2022 Creative Direction

Recently I was one of the lead designers/art directors on the e-commerce side of the company. For Holiday 2022, I was in charge of the creative direction of the catalog and product photography look and feel. I selected a color palette, photography set colors/surfaces, and props. I also organized the layout of the entire catalog by color, so not every spread would be too heavy on one color.

Here are some of the product photos that I art directed.

This is the Holiday 2022 Gift Page that I designed for the website using all my creative direction.